Which of the following constitutes unprofessional conduct in a business or profession?

Advertising that is false, deceptive, or misleading is considered unprofessional conduct because it undermines the integrity of the profession and can lead to misinformation among consumers. In the funeral service industry, clarity and honesty in advertising are critical, as families are often making difficult decisions during sensitive times. Misleading advertising can not only damage the reputation of the business but can also potentially harm clients by giving them unrealistic expectations about the services offered or the costs involved.

Maintaining ethical advertising standards is part of a funeral director's duty to provide clients with transparent and truthful information, ensuring they can make informed choices. This aligns with the broader legal and ethical guidelines governing professional conduct in Washington and many other jurisdictions, which aim to protect the public from deceptive practices.