What should a licensed funeral director emphasize when discussing service pricing?

When discussing service pricing, a licensed funeral director should emphasize accurate, itemized pricing statements. This approach ensures transparency and helps families understand exactly what services and products they are paying for. Itemized pricing alleviates potential confusion or misunderstanding about costs, which is especially important during a time of emotional distress for families. By providing clear and detailed pricing, it facilitates informed decision-making and reflects the funeral home's commitment to ethical practices.

Addressing hidden charges, discounted rates, or personal recommendations, while important in their own right, do not take precedence over the necessity of transparent and accurate pricing. Emphasizing itemized statements fosters trust and clarity in the relationship between the funeral director and the families they serve.