What must the board consider regarding individuals conducting continuing education?

The correct answer focuses on the necessity for the board to evaluate the knowledge of individuals conducting continuing education. It is essential that those providing education in the funeral directing field possess a deep understanding of relevant topics—such as state regulations, ethical practices, and emerging trends in the industry. This ensures that the information disseminated to funeral directors is accurate, up-to-date, and beneficial for their professional development.

While other factors, such as marketing skills or social media presence, may play a role in how effectively someone can communicate or promote educational offerings, these attributes do not directly correlate with the quality or relevance of the educational content. Furthermore, years of experience can provide valuable insights, but without a strong foundation of knowledge in the relevant field, experience alone might not ensure an effective educational experience for attendees. Therefore, the emphasis is rightly placed on knowledge as the fundamental criterion for evaluating those who conduct continuing education.