According to regulations, what must happen if a potential customer wishes to end a telephone solicitation call?

In accordance with Washington State regulations governing telephone solicitation for funeral services, if a potential customer expresses the desire to end a call, the solicitor is obliged to terminate the call promptly. This duty emphasizes the importance of respecting the wishes of the consumer, ensuring that they have control over their communication preferences. The requirement to conclude the call within a specified timeframe, such as ten seconds, is intended to safeguard consumers from unwanted or prolonged solicitation, promoting a more ethical and respectful interaction between service providers and potential clients. This regulation helps maintain consumer trust and prevents any form of harassment or discomfort that may arise from unsolicited calls.

Other options suggest actions that do not align with consumer rights to streamline their communication experience. For instance, continuing to explain services or extending the call contradicts the customer's request to end it. Asking for a follow-up appointment may also not be appropriate if the individual has already shown disinterest in the conversation. Thus, the regulation's design is specifically to support the autonomy of the consumer in these situations.